A PURPOSEFUL
CREATIVE
COPYWRITER
I solve business problems with innovative, human-centric ideas.
I believe in marketing's power to shape mindsets and behaviors for better lives.
I bring creativity, strategic vision, and a commitment to excellence to every company I work with.
Discover more about me through this viral video on LinkedIn. Click to watch👇
*to win Titles in Marketing Communication Competitions*
Explore my highlight proposals and see the campaigns I've successfully delivered
Item Title One
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
Item Title Two
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
Item Title Three
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
Nourishing my inner "ME"
(Dưỡng "CHẤT" thật)
An Integrated Marketing Communication plan helps Style by PNJ to deliver brand inspiration and shift Gen Z from blindly following trends to adopting trends to amplify their inner characters and uniqueness.
My Scope of Work:
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Brainstorming and developing creative concepts (big idea) and key message.
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Collaborating on visual ideas with other designers.
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Crafting compelling copy and ensuring the creative idea is consistent throughout the entire campaign across multiple platforms.
Brand: Style by PNJ (Jewellery and accessories brand)
Competition: CMO Think & Action 2022
Title: 1st Runner-up
Party Buddy
(BUDDY Đu Đưa)
An Integrated Marketing Communication plan helps Budweiser reach more people in Ho Chi Minh and Hanoi. It gets new folks to try Budweiser more often and helps everyone know that Budweiser is a trend-setting brand in the beer category.
My Scope of Work:
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Conducting research into category, competitors, and consumers, and translating insights into strategic approaches.
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Brainstorming and developing creative concepts (big ideas), key messages, and key visuals.
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Deciding on key hooks and supporting tactics for each phase, and crafting compelling copy while ensuring consistency throughout the entire campaign.
Brand: Budweiser
Competition: Vietnam Young Lions 2024
Title: Unplaced
Bonding by Caring
(Vun yêu thương, Tết gắn kết)
An Integrated Marketing Communication plan with a gamification application helps ZaloPay convert Zalo (the most popular messaging app in Vietnam) users into ZaloPay users.
My Scope of Work:
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Conducting research and translating insights into strategic approaches.
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Brainstorming and developing creative concepts (big ideas), key messages, and key visuals.
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Deciding on key hooks and supporting tactics for each phase, and crafting compelling copy while ensuring consistency throughout the entire campaign.
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Developing gamification mechanics to make the transaction process engaging and user-friendly.
Brand: ZaloPay (E-wallet brand)
Competition: Marketing On Air 2021
Title: 2nd Runner-up
Nutritional Diet
for the Vietnamese
(Ẩm thực Việt - Cẩm nang dinh dưỡng)
An Integrated Marketing Communication plan helps GoFood gain at least 100K new users and keep them active on the food delivery app throughout the campaign.
My Scope of Work:
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Conducting research and translating insights into strategic approaches.
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Brainstorming and developing creative concepts (big ideas), key messages, and key visuals.
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Deciding on key hooks and supporting tactics for each phase, and crafting compelling copy while ensuring consistency throughout the entire campaign.
Brand: GoFood (Food Delivery app)
Competition: The Valiant Marketer 2022
Title: Semi-Finalist
want to explore more projects
Bruno Augusto
Senior Product Manager
@Bynder
Duy Anh Do is a great professional. He is a quick learner, resilient, friendly and well organized person.
Duy Anh performed a critical role in developing our Persona based programmes. Duy Anh showed a great ability to research and understand the pain points and challenges our key buyers faced and create solid research that we could translate into long running, integrated marketing programmes.
His organizational skills and proactive nature significantly contributed the smooth running of the project. One of the main reasons that Duy Anh learns fast is that he does not shy away from feedback. He also accepts the feedback and reflects on it, which is an outstanding quality of his."
"He is really kind-hearted, creative, but he is also a critical thinker. Whatever feedback he was given, he worked with it very well and tried to dig deeper."
Let's see what everyone thinks of
this amazing product: ME
Hello there,
I'm thrilled to share a bit about my journey with you! Fresh off my thesis internship at Bynder in the vibrant city of Amsterdam, I am a recent graduate with a Bachelor’s degree in Creative Business (Media Management), minoring in Marketing, from NHL Stenden University in the Netherlands.
I'm now on the lookout for my next adventure as a Marketing Specialist, Copywriter, or Creative Planner in a dynamic marketing and advertising team.
I want to create a meaningful and effective marketing campaign that helps the brand achieve its planned revenue while encouraging positive behavior and mindset changes in its customers for a better society.
If I had to sum myself up in three words, they'd be ...
Ever since I was a child, I've always found unique ideas to solve every problem.
This trait has remained with me, and I still feel fascinated and energized by ideas, especially those that can solve business challenges. My creativity helps me think outside the box and consistently come up with original strategies for every marketing campaign I develop.
I was fortunate to be raised in a loving and caring environment, which shaped my empathetic personality. I notice and appreciate each person's uniqueness and can easily empathize with their situations. This ability helps me understand the target audience deeply and create engaging ways to communicate with them.
As a creative individual, I have numerous ideas and goals I aim to achieve. The awards I've won confirm that I'm on the right track and motivate me to strive for even bigger and more meaningful accomplishments. This is exactly what I aim to bring to your team.
switch to see how I shine if ...
I were a 'Product'!
👋🏻
Clients
Thanks to my study at NHL Stenden University of Applied Sciences, my internship at Bynder, and my participation in numerous marketing competitions, I have had the opportunity to work with many well-known clients.
CLEAR your head,
Guide yourself
A product line innovation and a Product Launching campaign help CLEAR shampoo to guide Gen Z to be self-aware and confident of their identity and overcome peer pressure.
My Scope of Work:
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Brainstorming and developing creative concepts and key visuals.
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Crafting key messages and compelling copy, ensuring consistency throughout the entire campaign across multiple platforms.
Brand: CLEAR MEN (Unilever)
Competition: Unilever Future Leaders’ League 2022
Title: Semi-Finalist